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Government gambling review is toothless

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31st October 2017
Media Contact: Adam Bradford, tel: 07950 313113, e-mail:
Gambling addiction campaigners Adam and David Bradford have today criticised the Government’s triennial review into gambling and social responsibility saying it ‘misses the mark on several key issues.’
Both Adam and David are available to speak to the media today and take interviews on the topic.
David Bradford, now 61, stole over £50,000 from his employers at the height of his gambling addiction and was jailed for two years in 2014. He secretly bankrupted the family by taking out bank loans, credit cards and payday loans and remortgaging the family home accruing over £500,000 of debt. The family only knew about David’s crimes when he was in the back of his van on the way to prison and his solicitor called.
Since the incident, Adam’s 25-year-old son and entrepreneur Adam Bradford started a campaign to call for stricter regulation on gambling advertising and tighter rules on spend limits. Their campaign handed in a petition to 10 Downing Street in 2015 and got the support of then Prime Minister David Cameron. The pair also set up a programme with the NHS Clinical Commissioning Groups to educate GPs and health professionals on the issue so they can better spot the signs.
A recent Gambling Commission report showed that the rate of gambling addiction has grown in the UK to over 2 million, with young people being most affected. Gambling adverts have risen 600% since 2005 when gambling was deregulated, according to Ofcom.
Adam stated: “Whilst we welcome a reduction in the stakes that can be bet on Fixed Odds Betting Terminals, the Government has not been heavy handed enough. The only possible considerations the industry can be taking in response now is about the protection of their profits.
Aside from this, the report is too narrow in focus. A campaign run by the industry to highlight problem gambling is not enough to prevent those who are vulnerable to addiction from being captured by gambling related problems. We already know through research that gambling should be treated as a mental health problem yet there is little treatment available, GambleAware itself calling for mandatory levy on the industry to donate to charities and increase the support and care available to those suffering.
Online gambling has been tackled in a measly way by this report, being left with open to exploitation after FOBTs take a hit. The problem of gambling addiction will now simply move online, with 50% of all gambling now taking place online. The Government also believes the dramatic rise in advertising has little effect on problem gambling. They have arbritrarily assessed current risk rather than probability of future risk. Young people are being targeted by the industry’s sleasy tactics such as social media adverts and heavy sponsorship of sports games.
The report needs to consider measures to limit the amount spent on online gambling and place a ban on all gambling adverts before the watershed.”
— ENDS —
Notes to editors: 
“My dad went to prison and we were left with the £500k debt” –

A 600% increase in gambling ads? That’s crazy!

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Gambling campaigner Adam Bradford responds to LGA calls to curb gambling advertising

AVAILABLE FOR COMMENT: Press Contact – Adam Bradford, tel: 07950 313113
My father David was sent to prison for fraud after stealing more than £50,000 to fund his gambling habit.
He re-mortgaged the family home and racked up debts of more than £500,000 to fund his addiction and associated financial problems. He kept his addiction secret from our family, with us only finding out about their father’s jail sentence when he had been sent to prison on the day of his court hearing. A hand-written letter from jail to the family uncovered his secret in full.
I started a campaign to restrict advertising on gambling, which has grown 600% since gambling regulation was relaxed in 2005 (Source: Ofcom.) I also visited Downing Street and worked with the NHS on the recognition of gambling as a mental health problem.
The Local Government Association are correct, gambling is hugely destructive. The knock-on effect gambling addiction has on society is understated and advertising has a huge part to play in enticing and retaining gamblers, especially problem gamblers. My dad was lured in by free bets, constant e-mails and texts from numerous companies and their affiliate marketers. Even when he was behind bars the companies continued. I saw his e-mail account receive 8000 gambling marketing e-mails when he was in prison and he received expensive marketing text messages from another company. Self-exclusion measures did not work, he was still able to gamble and set up new accounts and despite my attempts to get the companies to stop marketing to him, they did not easily budge, even knowing he had gone to prison due to crimes connected with his gambling. Gambling is Britain’s hidden epidemic.
By Josie Clarke, Press Association Consumer Affairs Correspondent
Gambling advertising needs tighter restrictions to cut the risk of harm to vulnerable young people, councils say.
The Local Government Association (LGA) has called on the Government to consider curbing the “huge rise” in betting adverts to prevent children from developing possible gambling problems as they grow older.
Industry figures suggest that almost one in 10 children aged between 11 and 15 are now following gambling companies on social media, while the second highest rates of problem gambling are in the 16 to 24-year-old age group.
The LGA said it was concerned that the volume of gambling advertising, including ‘live bet’ TV adverts during
matches, was undermining the Government’s objective of socially responsible growth in the sector.
As well as calling for government to look at tighter restrictions on advertising, the LGA is urging maximum stakes on fixed odds betting terminals (FOBTs) be reduced from #100 to #2 in line with other gaming machines allowed elsewhere on high streets.
And it wants cumulative impact tests to be introduced to enable councils to reject applications for new betting shops where there are already existing clusters when government announces its review of gaming machines and social responsibility measures.
Simon Blackburn, chairman of the LGA’s safer and stronger communities board, said: “Gambling advertising on television has rocketed since the Gambling Act came into force in 2007, which is a major concern for councils who are aware of the personal harm that problem gambling can cause.
“While the Gambling Act was intended to position gambling as an acceptable leisure activity, we are concerned that the volume of gambling advertising goes beyond what can be deemed the right balance between socially responsible growth and protecting individuals and communities.”
He added: “Councils are not anti-bookies but a new cumulative impact test would give them the power to veto new betting shops – and FOBTs – in places where there are already existing clusters.
“Problem gambling can lead to spiralling debt, deteriorating mental health and wellbeing, and a toll on society – and taxpayers – through crime and disorder, family breakdown and homelessness. It’s vital that improved social responsibility measures are implemented to help to reduce this.”

Entrepreneurs, join me in Morocco #AdamStart

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We cordially invite you to an informative, educational and exciting night hosted by Adam Bradford and MCISE, Moroccan Centre for Innovation and Social Entrepreneurship.

Adam Bradford, 25, is a social entrepreneur from London, United Kingdom. He set up his first business aged 14 and runs Jianzocorp, a social development agency. He has worked with organisations such as Google UK and the Commonwealth on their campaigns and mentors young people across the globe. Last year, he received an award from Her Majesty Queen Elizabeth II for his work in social entrepreneurship. He is currently on a world tour with his business partner Jordan Anthony Swain, as part of their joint venture Bradford Swain.

On Friday 15th September, we will celebrate the success of Walid Ijassi from Rabat. Walid’s social enterprise, POMM’it turns apple waste into apple cider vinegar and cosmetic products. He has just returned from a business trip to Shanghai where he learned about entrepreneurship. Walid won the #AdamStart Entrepreneurship Challenge, a global competition for budding entrepreneurs organised by Adam. Walid has won a £1,000 business grant, business mentoring and marketing support. We would like to formally celebrate Walid’s success as well as provide an interesting workshop about how to start up and sustain a social venture. Meet other entrepreneurs, learn new skills and celebrate Moroccan entrepreneurship.


For more information please contact We look forward to seeing you! 


Gambling crackdown: 888 fine sends the right message

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Today, I almost fell off my chair to note that the Chief Executive of the usually media-shy Gambling Commission said that there is no room for vulnerable people to be affected by gambling-related problems.

That said, companies like 888 are not unique. Look at the stories of thousands of people who have become addicted to gambling and had their lives ruined because of it. Debt, losing friends, family, jobs, some even taking to crime and some even worse, taking their own lives.

My dad used 888, they sent him expensive marketing texts, even after he’d gone to prison and stopped using the site.

With the Government set to review Fixed Odds Betting Terminals in October, the online industry will be the next to come under scrutiny. Let this record-breaking fine be a lesson to the industry that there is nowhere to hide. My family’s story shows that gambling addiction has serious repercussions for more people than just the addict themselves, and that the industry has a long way to go to become more socially responsible.

CONTACT: tel: 07950 313113, e-mail:

Adam Bradford Presents Entrepreneur Island Nights

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Adam Bradford Presents Entrepreneur Island Nights- Social Entrepreneur Mahiki

I’m excited to be hosting an event at Mahiki in Mayfair, London this coming Monday.

‘Entrepreneur Island Nights’, is an exclusive London mixer for entrepreneurs and change makers.

Guests will enjoy networking with high profile, high impact entrepreneurs from across the country at one of London’s most exclusive venues, Mahiki Island Bar & Nightclub.

Please join us and share in the excitement as we reveal the launch of our latest brand.

This is an exclusive, invite-only event and guests must RSVP and be confirmed on the guest list in order to attend. Strictly over 18’s. Please bring photo ID.

To RSVP click here.

For press information, contact

Adam Bradford Presents Entrepreneur Island Nights- Social Entrepreneur Mahiki
An exclusive networking event for young entrepreneurs, social change makers in London.

ELECTION COMMENT: From my generation – do not let us down

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Media Contact: Adam Bradford, tel 24/7: 07950 313113, e-mail: 

Social entrepreneur and Queen’s Young Leader Adam Bradford has this morning penned a public letter to the leaders of the Conservative and Labour parties, calling for unity and proper representation in any negotiations.

He said: “I could not be more proud today of young people for coming out and voting. I am however horrified at Theresa May’s decision to not even tell us the detail of the DUP arrangement and what this means for our society. A slow, steady leadership does not win the race and this outcome has left me and my peers confused and uncertain about our futures – the only thing we can be certain of is a cold, harsh Brexit. Our young people’s futures depend on stable, forward-thinking political action right now. Government, I urge you, this is your chance to prove that our votes mattered and that our democracy is worth having. We are now a nation undecided, perhaps even divided.”


Dear Rt Hon Prime Minister Theresa May,


I could not be more proud this today. 72% of young people got out there and voted in last night’s General Election.


However this proudness is juxtaposed with feelings of worry. I am concerned that a hung Parliament may turn into chaos and Britain may not get a good deal.


Many youth voters chose Labour over Conservative, chose a politics of idealism and of hope rather than a politics rather stuck in the status quo.


In your negotiations, do not forget your constituents. Do not forget those of us who voted for you, whether we chose Conservative or Labour. We need you to represent us and make this country strong, stable, secure and prosperous.


This vote shows one thing, party politics now has no overall rule. We are a nation undecided, perhaps divided. We need your leadership now more than ever and do not let us down. Make us all proud to have used our vote this year.


Adam Bradford

Queen’s Young Leader

Social Entrepreneur

STATEMENT: Moving onto pastures new

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Adam Bradford Placeholder

This month I moved on from my role working with Youth Business International (YBI.) YBI is a global non-profit which works to advance youth entrepreneurship across the globe.

I have also resigned from my position as a member of the Queen’s Young Leaders Legacy Panel.

As you will know, youth enterprise is a cause I am hugely passionate about and I will be continuing projects to support young entrepreneurs through my own business.

In the next few weeks my business will launch its rebranded self, focusing on advancing social change through innovative campaigns and programmes across the globe. I will be attending the EU Development Days in Brussels this June and represent youth-led global development at the G20 Young Entrepreneurs Alliance in Berlin.

I would like to thank Youth Business International and their global teams for the opportunities and support they provided.

We all have to choose a time to gracefully make our way to the next chapter of our lives where we feel our impact is most needed.

At this time, me and my team in London ask for respect and understanding of this decision and look forward to working with you on my next projects.

Adam Bradford, Managing Director, Adam Bradford Private Consulting

All enquiries to

Register of interests:

  • Business (includes shareholdings): Managing Director, Adam Bradford Private Consulting Ltd, Co-Founder and Director, Bradford Swain Ltd
  • Media Commentator: Huffington Post, The Guardian, The Independent, Yorkshire Post, The Sheffield Star, City AM
  • Other: One Young World Ambassador, ONE Campaign Ambassador, Peter Jones Foundation Ambassador, Virgin StartUp Business Mentor

Where’s Our Manifesto? General Election 2017

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A few days ago I got an itch. I was watching the General Election coverage on TV and something didn’t sit right with me.

The coverage just didn’t resonate with me. I was hearing all of these words, all this spin, all this rhetoric from politicians across the country – but none of it meant anything to me.

I kept hearing ‘Brexit,’ ‘a good deal for Britain,’ ‘protecting our borders’ and ‘economic prosperity.’

It doesn’t take a genius to know that every politician is going to sell the best version of themselves, this is a General Election campaign. I asked myself the question – what are these politicians doing to represent me? Do they know what my general thinks?

I have come to conclusion that no, they really don’t. My local MP sent me a two-sided flyer last week asking me to vote for them. I have read said leaflet umpteen times and still can’t find a reason to vote.

Theresa May is, to me, a credible leader with strength of character. Right now I feel that she is a safe pair of hands – but hand on heart, I can’t tell you how she represents me. She just feels like a safe option. Jeremy Corbyn says some interesting things, but I’m not sure how capable of a leader he is. I’m struggling to pinpoint policy which will positively affect my life. In fact, I haven’t had one consultation or conversation with a politician or even seen any open invitations to debate or discuss anything with any.

Where is our manifesto? I’m asking the question because I want to see the next generation fairly represented not just by their votes but by having their voices listened to – that’s also a step above having their voices heard. Hearing is one thing, listening is another.

Will our political parties reach out and show the country that they’re not just going to fix the here and now, they are going to make the next generation like me proud to be British and confident about our futures?

I want a sustainable career, I want 21st century skills, I want access to opportunity and I want to make this country a better place. Will our Government support me to do that?

Share your views with me @entre_adam on Twitter or via e-mail:


Bradford Swain Foundation launches in Los Angeles

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Jordan Swain & Adam Bradford

26-year-old media entrepreneur Jordan Anthony Swain from Los Angeles has partnered with 24-year-old Queen’s Young Leader and social entrepreneur Adam Bradford, sending a strong message in times of economic and political uncertainty

The pair, who met over a year ago on Instagram, hosted a star-studded launch of their new foundation in Los Angeles.

Bradford Swain Foundation is a 21st century not-for-profit organisation that empowers entrepreneurs, creative activists and social leaders towards creating a change in their communities. Bradford Swain Foundation is devoted to the task of globally redefining the notion of mainstream multi-ethnic, multicultural and multiracial diversity. The foundation will conduct projects with young people to help them realise their career potential and make a difference in the world. The pair are already planning pan-global events connecting US and UK based young people, a global entrepreneurship summit and initiatives in the Caribbean and Asia.

Adam commented: “I am pleased to be using my entrepreneurial spirit to build a better future and bring international investment and business opportunities to the city of London and Los Angeles and create links with the US in this way. Our programmes and initiatives through this new venture will show the world that young people have a credible voice in issues which matter to them. With the general election fast approaching, this is a bold statement which our government particularly need to hear. Young people can overcome the economic and political uncertainties thrust upon them by a broken society.”

Jordan commented: “Bradford Swain Foundation is rooted in empowerment. It’s about reaching the little boy in Africa, the little girl in Asia, the social activists in South America and the start-ups in Europe. We want to inspire global minds towards massive global social change.”

The foundation will host an online repository of articles, stories, podcasts and run events across the globe featuring young people who are breaking the mould and creating a future for themselves. In this uncertain employment climate, entrepreneurial and social activism are two important anchors in this entrepreneurial duo’s journeys.

Adam Bradford is a young social entrepreneur and one of just three UK winners of the prestigious Queen’s Young Leader Awards, a Commonwealth wide initiative. Adam was diagnosed with Asperger Syndrome, a form of autism, at the age of 11. He was determined to set up his own business and gained a place at the Peter Jones Enterprise Academy. He launched an IT social enterprise and set up a mentoring and business challenge in his home town of Sheffield. He has since supported more than 1,000 young people to set up community projects, social enterprises and campaigns for social good. Adam also works to raise awareness of autism and gambling addiction and has worked with young ex-offenders to turn their lives around.

Born in Cambridge, Massachusetts to Bahamian-Haitan-Cubano mother and a Black-American father of Southern and Native American roots, Jordan Anthony Swain is a serial entrepreneur, menswear influencer, philanthropist and investor.When he is not in front of the camera, he is either directly behind it as a photographer, or creative directing.

He is the Founder of Parajin Media, an independent media corporation based in Los Angeles, California.

Jordan’s acumen includes modelling, fashion styling, visual art, creative direction, producing, and editorial oversight. He is CEO and Co-Founder of Parajin Media Corp, parent company of its cornerstone brand, Vanichi Magazine of which he serves as Global Creative Director. His work has been published in Italian Vogue, Vogue, GQ India, Vogue Taiwan, Esquire, Popsugar, Buzzfeed, Huffington Post to name a few.

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Raising awareness of autism: Anna Kennedy Online

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I am delighted to announce that tonight I have been invited to autism awareness campaigner Anna Kennedy OBE’s charity album launch. The album is called ‘Building Bridges’ and has been released today.

Back in 2015, Anna Kennedy OBE approached Aaron Yorke a Singer Songwriter from Birmingham UK with the idea to write, record and produce a CD of artists all with a diagnosis of autism. This resulted in 12 months of hard work and dedication, producing a collection of 9 original songs all performed and written by people on the autism spectrum called ‘Building Bridges’. From a small idea we have created something amazing and something we are so proud of!

Anna Kennedy OBE works tirelessly to raise awareness of autism and to show people how much talent is out there! With her successful Autism Got Talent, Anna wanted to extend this to work with original composer Aaron Yorke, who was diagnosed with Asperger Syndrome as an adult. They both searched the UK for 8 artists with autism who would be interested in recording and performing on the album. Building Bridges is the result and we cannot wait to share these songs with the World!

The album is being launched on Monday 20th February 2017 from 6.30pm, show starting at 7.30pm at the famous Hard Rock Cafe in London. The album will be performed with singers from the CD singing live.

I am so proud of the work Anna is doing to raise awareness of autism and bring autism understanding to the masses. It is a great honour, as an autistic young person myself, to be able to support other autistic young people and the fantastic initiative which Anna is launching tonight. With a little understanding and patience, we can forge a path to autism awareness together.

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